By Tanveer Zaidi (Actor – Author – Educationist)
Dinesh Vijan has emerged as one of the most visionary filmmakers and producers of modern Indian cinema.
As the founder of Maddock Films, he has revolutionized Bollywood storytelling by bringing a perfect blend of commercial success and meaningful, content-rich cinema to the forefront.
From his humble beginnings in the banking sector to becoming a powerhouse in the Indian film industry, Vijan’s journey reflects ambition, intuition, and an unflinching belief in original storytelling.
Maddock Films, under Vijan’s leadership, has delivered a string of box office hits and critically acclaimed projects.
The studio’s catalogue includes impactful titles like Hindi Medium, Stree, Luka Chuppi, Bala, Mimi, and Munjya, each known for its unique narrative, relatable characters, and social resonance.
These films didn’t just entertain — they challenged norms, sparked conversations, and proved that content is king, even without conventional “superstar” casts.
Dinesh Vijan also made his directorial debut with Raabta, showcasing his creative range and command over emotionally layered narratives.
But it’s as a producer and creative head that he truly shines, praised industry-wide for his sharp cinematic sense, knack for gripping trailers and chartbuster soundtracks, and an eye for stories that resonate with a cross-generational audience.
Now, riding high on the massive success of Stree 2 and Chhaava, Vijan is steering Maddock Films into an exciting new phase — one that promises to redefine Indian cinematic universes. The studio is currently developing two bold new film franchises:
The Fantasy Universe – Inspired by Arabian Nights
Drawing inspiration from the legendary Arabian Nights, Maddock is crafting a trilogy that includes Ali Baba and the Forty Thieves, Aladdin’s Wonderful Lamp, and Sinbad the Sailor.
These timeless tales are being reimagined through an Indian lens, combining grandeur, deep emotional arcs, and cutting-edge visual effects.
The vision is to create fantasy spectacles that rival international blockbusters, offering Indian audiences an immersive escape into worlds of genies, magic lamps, treachery, valor, and redemption. Filming for Ali Baba is expected to commence next year.
The Chiranjeevi Universe – Rooted in Hindu Mythology
Parallelly, Maddock is venturing into mythology with the Chiranjeevi Universe, centered around immortal beings believed to exist till the end of the current age (Kali Yuga).
The first film, Mahavatar, featuring Vicky Kaushal as Parashurama — the sixth avatar of Lord Vishnu — is set to begin production later this year, with a grand release slated for Christmas 2026. Directed by Amar Kaushik, this mythological epic could pave the way for future films on other immortal figures from the Ramayana and Mahabharata.
While the Chiranjeevi Universe is currently in its conceptual stage, its scale and depth hold the potential to launch India’s very own mythological cinematic multiverse — a move that would blend devotion, folklore, and mass appeal.
What makes Maddock Films truly unique is its consistent commitment to strong narratives, creative risk-taking, and genre innovation.
From horror-comedy franchises (Stree, Bhediya, Munjya) to socially rooted comedies and now mythological and fantasy sagas, Maddock Films is crafting a new identity for Bollywood — one that is not star-driven but story-driven.
Dinesh Vijan’s collaborations with actors like Rajkummar Rao, Varun Dhawan, Kriti Sanon, and now Vicky Kaushal reflect a vision grounded in chemistry, character, and craft rather than just celebrity.
His bold decisions, unconventional casting, and seamless blending of genres have redefined what success looks like in the modern Hindi film industry.
As Vijan and Maddock Films continue to break barriers and build cinematic universes, they serve as a beacon of how passion, persistence, and purpose can reshape an entire industry.
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