Katrina Kaif Named Global Tourism Ambassador for Maldives Ahead of PM Modi’s Visit
In a strategic move aimed at enhancing the Maldives’ appeal as a premier luxury travel destination, Bollywood superstar Katrina Kaif has been appointed as the Global Tourism Brand Ambassador for the island nation. The announcement was made on Tuesday via an official post by Visit Maldives, the country’s national tourism promotion body, through its Instagram handle.
The timing of the appointment is particularly significant, coming just weeks ahead of Indian Prime Minister Narendra Modi’s scheduled visit to the Maldives, as the two countries work to improve diplomatic relations following a period of strain under President Mohamed Muizzu’s administration.
“We are thrilled to welcome @katrinakaif as the Global Ambassador of #VisitMaldives!” the official post stated. “A true icon of grace and elegance, Katrina embodies the spirit of the Maldives — luxury, serenity, and unforgettable moments. Get ready to explore the art of island indulgence through her journey in paradise!”
The announcement is part of a broader tourism campaign, including a special summer sale initiative by Visit Maldives, targeting global audiences with the promise of exclusive travel packages and luxury experiences in the tropical paradise. Through her ambassadorship, Kaif is expected to front a series of promotional events and multimedia campaigns that will showcase the Maldives’ pristine beaches, turquoise waters, and world-renowned hospitality.
In a statement released after the announcement, Katrina Kaif expressed her excitement and pride in representing the Maldives on a global stage.
“The Maldives represents the pinnacle of luxury and natural beauty — a place where elegance meets tranquillity. I’m honoured to be chosen as the face of the Sunny Side of Life,” Kaif said.
“This collaboration is about bringing the finest travel experiences to global audiences, and I’m excited to help people around the world discover the unique charm and world-class offerings of this extraordinary destination,” she added.
A Soft Power Reset Between India and the Maldives
Kaif’s appointment comes at a diplomatically sensitive time, as New Delhi and Malé seek to re-establish warmer ties following months of diplomatic tension. President Muizzu, known for his “India Out” campaign during the 2023 elections, has signaled a willingness to recalibrate relations with India, the Maldives’ largest neighbor and long-time development partner.
Last year, photos of PM Modi’s visit to the Indian archipelago of Lakshadweep triggered unease in the Maldives, with some in the tourism industry expressing concern over the potential diversion of Indian tourists to domestic alternatives. The Maldivian tourism sector, heavily reliant on Indian visitors, has been watching recent developments with cautious optimism.
Tourism is the backbone of the Maldivian economy, contributing over 30% to the GDP and employing a significant portion of the population. India remains one of the top source markets for inbound tourism to the Maldives.
Katrina’s Rising Influence Beyond Cinema
With over two decades in the Indian film industry, Katrina Kaif is not only one of Bollywood’s most bankable stars but also a global style icon and entrepreneur. She recently appeared in Sriram Raghavan’s psychological thriller Merry Christmas, co-starring South Indian actor Vijay Sethupathi.
In 2019, Kaif launched her beauty brand Kay Beauty, which has grown rapidly to become a prominent player in India’s cosmetic market. Her wide-reaching popularity, particularly among urban Indian and international audiences, makes her an ideal choice for promoting luxury travel experiences.
Tourism analysts see her appointment as a tactical move to rejuvenate the Maldives’ brand identity and broaden its appeal among high-end travelers, especially from emerging markets.
As diplomatic bridges begin to rebuild and the Maldives prepares for an anticipated surge in global tourism, Kaif’s global ambassadorship marks a key step in the country’s image makeover — one that blends celebrity allure with soft diplomacy and strategic economic interests.
